Dealer Principal: The Dealership Simulator — Steam game overview

Stored observation / content update: 2026-11-07T22:32:53.000Z

Run a franchised car dealership from the inside. Buy and price inventory, desk deals, manage F&I, service, parts, staff, OEM relationships, cash flow, and customer satisfaction in a realistic first-person dealership management simulation.

Upcoming game. Player and sales observations may not yet exist.

Revenue is modelled, not confirmed sales. See the methodology and uncertainty range.